1) Understand Issue
How do we encourage responsible consumption in Hong Kong?
2) Linking Ideas
Connecting local community's motivations with target behaviour.
3) Site Visit
Co-creating with community on-site and reframing initial problem.
Visualizing concept in community space to make, show and sell.
5) Concept Creation
Prototyping upcycled clothing in a service design business plan.
7) Client Presentation
Stakeholder feedback before incorporating concept.