UX Research and Branding  

2016 - 2017

cLIENTS: Isobar Digital Agency: FWD Group (fWD.COM & FWD.COM.HK), HSBC Digital, HKAUW

ROLE: Experience Designer

METHODS: interviews, Co-design, SWOT, User Journeys, Personas, Business Model canvas, Wireframes

TOOLS: Adobe Creative Suite, OmniGraffle, Google Analytics, Keynote, 

A sample of the visuals and prototypes used to strategize, present and develop branding strategies as an Experience Designer for various Pan-Asian clients.

Wireframes

Wireframes

Website Refresh for hkauw.org

Website Refresh for hkauw.org

User journeys from target market research for FWD Insurance

User journeys from target market research for FWD Insurance

Customer Value Proposition for HSBC Digital 

Customer Value Proposition for HSBC Digital 

Mobile-friendly donations prototype